Nowadays, most businesses have various platforms to communicate with customers on social media, allowing firms to increase brand awareness, enhance their reach, target customers based on different platform usage and engage them more effectively.

As seen below, businesses have a wide array of platforms to choose from depending on their social media strategy and their target audience. Big players in social media include Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn, each with their own unique types of consumers and value propositions.

The infographic below highlights the uses of each social media platform and user demographics, which will aid a firm’s ability to achieve target marketing and align this to their social media strategies. Thus, it can be seen that a firm’s engagement in social media has become a necessity in today’s society as consumers now utilise social media to research products, share information, and connect with brands.


The infographic provided by PewInternet further emphasises the importance of connecting with customers on social media. It can be seen that loyal customers and new customers use social media to research products, share information and connect with brands. The increasing prevalence of social media usage can increase customer engagement and awareness, as well as boost the reach of organisations through social media audiences.



Leverage New Age Media. (2015). Social Media Comparison Infographic. [online] Available at: [Accessed 6 Apr. 2016]. 

Perrin, A. (2015). Social Media Usage: 2005-2015. [online] Pew Research Center: Internet, Science & Tech. Available at: [Accessed 6 Apr. 2016].

Feature image found at:

Vocalcom Blog. (2016). Contact Center Blog – Tips, Resources, Guides and Articles. [online] Available at: [Accessed 6 May 2016].